#A FUN BOOTH ATTRACTION WHERE VISITORS FILL OUT PLAN PRIZE HOW TO#
Our Guide How to Improve Trade Show Lead Capture and Retrieval is packed with information to help you DO YOU NEED MORE HELP CAPTURING AND MANAGING LEADS? I hope you can use these trade show lead form template ideas to create a better lead form that increases your lead follow up and return on investment. What show is it? Because you very likely go to more than one trade show, you should also include the show name and date, especially the year, so you can better track the lead conversion rate and return on investment. This lets you track which of your booth staffers generate the largest quantities of qualified leads. If you need help following up with leads – read our guide How to followup with your trade show leads fasterīonus field: A space to record your booth staffers’ name or initials. This is the story that will motivate your sales person to follow up on the lead after the show. Write about what your booth staffer agreed to do next. Write about what they like and don’t like about their current vendor. Write about who they know at your company already. Create space for your booth staffers to provide some background on the client, their needs and what they like about your products. Not everything can be captured with a checkbox, so you always need space to write comments and notes about the lead. Comments/notes area of your trade show lead form If you need help writing qualifying questions – read our guide How to write effective qualifying questions for your trade show app. Follow-up requested (meeting request, price quote, add to newsletter, etc.)Īgain, don’t put all of these on your lead form, just the questions your sales people want answers to the most.
Here you need to think about how you will act on the data after the show. Product interest area of your trade show lead form Authorization to send email or subscribe the lead to a newsletterĢ.Phone number (you may want their office phone or their mobile phone, depending on your business).Name (first name and last name separately if that’s how you house name fields in your CRM).You can often staple their business card over these fields on a paper lead form, and save both your booth staffer and your visitor’s time. You should have a space on your lead form or in your digital trade show lead capture app for your attendee’s contact info. Contact info area of your trade show lead form There are 4 main areas of info you need to capture about your trade show leads:ġ. Rather than give you a picture-perfect template that will never work exactly for your specific needs, I am instead providing guidelines to build your own lead form. Or, if you use a trade show lead capture app, refer to our guide How to Improve Trade Show Lead Capture and Retrieval.
This data can fit on a lead card you print on single sheet of paper. Make it easier on yourself and your booth staffers by following the advice below in building a trade show lead form. That’s no way to generate a winning return on investment! By the time they get back to the office they have trouble reading their notes and remembering conversations on the show floor. For many exhibitors, lead generation is the number one reason to exhibit at trade shows.īut too many exhibitors only collect business cards, with a few tiny notes scribbled on the back.
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